Back to London and straight to the Fashion show from the Airport! Amazon Fashion Europe invited us to join the show from their new exclusive streetwear collection in collaboration with the brand Nicopanda, which was founded by Italian-japanese creative director and designer Nicola Formichetti. The whole spring summer 2018 collection is already available on Amazon straight from the runway! I fell in love especially with this oversized jacket, it looks really big, even though its only size S. If you saw my pictures from Copenhagen Fashion Week with the big yellow oversized jacket, then you know how much I love these jackets, they always look cool and most importantly, they keep you warm!
Though there are many shows going on during London Fashion Week, we came all the way from Barcelona just for this show to see the designers capsule collection for Amazon. The show was really cool, different and unique. I think I have never seen models carrying boxes on the runway, but hey, why not! I mean it's Amazon Fashion and the idea is that you get your Fashion as soon as possible on your doorstep, so it really does fit their concept. The exclusive Unisex-collection consists of a Hoodie, a long-sleeved shirt, a bomber-jacket, an oversized scarf, a clutch and leggings and they are all available on all 5 European Amazon Fashion sites since yesterday September the 16th.
​After the show we strolled a little bit though Shoerditch area and took some pictures. I love this area in London, it's so cool and industrial and it works perfect with this collection. What do you think guys? Let me know in the comments, in meanwhile we're have to pack again, but we have a little bit time to enjoy London before it goes back to Berlin! Happy Sunday to all of you!
xx
Olja
*In collaboration with Amazon Fashion Europe